Meet The Founding Team

Often the best solutions are built by those who have faced the very problems they aim to solve.

Our founding team is comprised of fiercely talented, kind and hard working people with a sense of humor --- and a gender balance we're proud of.

Click here to read about how we got started.


Mary Liz Lehman
CEO & Co-Founder


For MaryLiz, Pixavo is the culmination of her background in Retail Entrepreneurship, Payments and technology consulting. Following 8 years in technology consulting (C-bridge/eXcelon in Boston) and leading cross-functional teams at VISA, Mary Liz founded and ran a multi-million dollar, omni-channel clothing retailer for 7 years. Mary Liz holds an MBA from Kellogg, a BA from Saint Mary's (Notre Dame, IN) and is a graduate of the first cohort of the Actualize Coding Bootcamp via 1871, Chicago’s tech hub.

Ross Bell

Ross Bell
CTO & Co-Founder


Ross is a full-stack engineer with expertise in architecting asynchronous distributed systems and multi-tiered web and mobile APIs. Prior to Pixavo, Ross built and led engineering teams at Trunk Club. His past roles include: SaaS engineer at Backstop Solutions and Datatrak, Research & Development across academia and the Department of Defense (Texas A&M, UNOmaha, Raytheon and NASA). Ross holds a BS in Computer Science from the University of Nebraska, Omaha.


Serena Lal
COO & Co-Founder


As COO, Serena leads Pixavo functions in Finance, HR, Compliance and Sales. Serena spent the last 11 years in SaaS sales across digital media and enterprise software. Most recently at Yahoo, she led sales strategy for the company’s ad network business where she developed solutions to address the top digital marketing challenges of CMOs across CPG, Retail and Financial Services. Serena holds an MBA from Wharton and BA in Computer Science from Cornell University.


Barry McSweeney
Director of Mobile


Digital Intent

DeliverMeNow: CTO

Dublin City University: BSc,Software Engineering


Christine Loukota
Director of Customer Success


Teach For America

EdTech Sales

University of Missouri: BJ, Journalism

Dominican University: MS, Education


Nate Bunnyfield
Senior Software Engineer


Trunk Club

Synap Software; Enova International

doggyloot: Director of Technology

Humboldt State University: BA, Geography

University of Kansas: MA, Geography


Amelia Padua
Software Engineer


Trunk Club: Nordstrom Integration
Carnegie Mellon: Mechnical Engineering
Loyola University Chicago: BA, Economics; BBA, Info. Systems


Lauren DeVous
Director of Sales & Engagement


LGS, Vince, Intermix, Nordstrom
Truman State University: B.A. Marketing
NYU: Gallatin School, Fashion & Business